Wednesday 1 October 2014

Well isn't that Pinteresting....?

Being part of an orchestra's marketing team isn't always just about promoting concerts, keeping up to date with the latest marketing techniques, or sourcing biographies for performers... it's also quite often about cake.

At Britten Sinfonia we enjoy celebrating our staff member's birthdays with cake, and as our office team has grown to a mighty 14 members that means we get to sit down for a slice of cake more frequently than ever before! Not only do we all enjoy eating cake but quite a few of us are keen bakers. So what better way to launch our brand new Pinterest profile than with a board dedicated to just that: Office Cake. 

I was so inspired by the Blackberry and Lemon Cupcake recipe on our Office Cake board that I had a go myself! Sadly these were so tasty that none of them made it into the office...

Whilst being relatively new to Pinterest, I have found that this social media platform is an excellent way to collate all sorts of information, and has been relatively underused for sharing details about upcoming concert programmes and giving our audiences a better insight into the life of the orchestra off the concert platform. 

My favourite board is our Guest Collaborators 2014-15 board, where you can see at a glance all the fantastic artists who we will be working with over the coming season. It's a testament to the quality of the orchestra that these names include such a range of inspiring musicians (I was going to highlight a selection of the best here, but they are all so brilliant I would have ended up listing all of them!).

Music isn't just about what you hear however, and the visual element of a concert performance can be very important. It can also be fascinating, as our Onstage Fashion board demonstrates. It is sometimes easy to forget just how extravagant some concert dresses can be so we thought we would start collecting some of our favourites for all the fashionistas out there. 

One of our pins from the Onstage Fashion board - a quite extreme costume for a rather unique performance back in 2011.
To end with perhaps a more relevant note, our interest in Pinterest came about in the search for somewhere we could create a 'virtual birthday card' of sorts for composer John Woolrich, whose 60th birthday we are celebrating in concert this November. Why not have a look on our board John Woolrich at 60 where we will be adding messages from some of the musicians involved in these concerts, memories from working with John, and details for the two performances. You can even pin your own link!

We hope you enjoy seeing a slightly different side of Britten Sinfonia and keeping up to date through our boards, and remember you don't need to sign up yourself to have a browse through our profile...

See more at

Marketing Assistant

No comments: